Case studies. Survey systems.

Every web and app project is different. Every client is different. And so our
approach at 4 Digital is centred on understanding exactly what you need to
achieve online and then identifying the perfect blend of our skills and services
to help you hit those goals with ease.

Generation Pup

Generation Pup is a groundbreaking scientific research study tracking the health, welfare and behaviour of dogs throughout their whole lives. This pioneering study is being conducted by the School of Clinical Veterinary Science at Bristol University, and is sponsored by Dogs Trust charity. The team came to 4 Digital needing a complex survey system that would be robust and flexible enough to capture a wide range of data by potentially thousands of participants over many years. A second public-facing sister site was also needed to engage and promote the project with the sole aim of driving as many people to sign up as possible.


Anyone signing up to Generation Pup would have to complete an initial, highly-detailed profile questionnaire followed by regular, scheduled follow-up questionnaires to capture periodic snapshots of each pup as it grows and develops. Due to the very complex nature of this type of research survey, (based on a series of time-based inter-related surveys) current off-the-shelf survey systems were found to be far too inflexible and restrictive. As such 4 Digital created a bespoke, sophisticated cloud-based online survey system tailored around the exact needs of the project.

  • Development of a sophisticated cloud-based research tool including complex question-sets with advanced logic to cater for interdependencies within and across surveys
  • Creation of a series of user-friendly surveys asking relevant questions at the right time, with immediate on-page validation
  • User personalisation with follow-on questions adapted to the individual, subject or previous answers
  • Secure user registration with account management and forgotten password functionality
  • Direct database access (SQL Server) allowing direct interrogation of data by the research team
  • Creation of a promotional WordPress sister site to act as the public face of the project designed to recruit the maximum number of new members
  • Both sites are fully-responsive across all devices

4 Digital took on the challenge and we are absolutely delighted with the results. They have been proactive throughout, solved problems quickly and have fully immersed themselves in the project. Their professionalism and efficiency have been evident throughout the design of this novel system and they have been an absolute pleasure to work with. I highly recommend them for a professional approach to development of online cohort studies."

Dr R.A. Casey, School of Clinical Veterinary Science, Bristol University


As MD of Tax Management New Zealand, I have utilised Andy’s services and those of his company since 2002. The longevity of this association is testimony to our working relationship. Andy is commercial in his approach, and has demonstrated ability to interact constructively in helping us define user requirements and implement great web based systems.

Ian Kuperus, Founding Director, TMNZ

A pleasure to work with. Amazing attention to detail, creative solutions, elegantly executed. On a personal level (but still in a business context!), Andy is a calm, approachable, friendly, philosophical man and a pleasure to know. In one word? Trustworthy. In three? Trustworthy Technological Evangelist.

David Hazell, Computer Software Professional

Andy has the ability to fully understand a client’s requirements and then transpose them into well thought out, logical, user interfaces and features. As well as being a pleasure to work with Andy’s diligence and attention to detail always ensures that a quality product is delivered that meets and regularly exceeds the client’s expectations. I would highly recommend Andy to any potential client, as his wide industry knowledge and expertise is a valuable asset to any serious online business.

Ozkan Mustafa, Development Manager, Vodafone UK

We have worked with Andy for close on a decade and must say he has been the most reliable and efficient consultant we have ever dealt with. He has always been upfront and clear about costs and timings and sticks to these even if under pressure from other quarters. With his experience and skill he adds value to all projects and requires very little supervision, thereby adding to our bottom line. I would have no hesitation in recommending Andy and his team to anyone wanting Web development.

Alex Garden, Managing Director, Netinsites